Benefits

Every Vida Bar is handmade with love, formulated with the purpose of giving life to your hair and our planet. Our Reyna toning bars help keep blonde, gray, silver and even caramel hues bright and eliminate brass with purple and blue tones in the shampoo and conditioner bars. Reyna, named as a tribute to our founder’s grandmother who was the first person she ever saw using toning shampoo, these bars will keep your light colored hair cool and vibrant.
Our Reyna shampoo bar restore damaged and dyed hair to a much healthier state with luxurious ingredients like baobab protein and cupuacu butter that provide moisture and shine. The blend of gentle surfactants help maintain your hair healthy and are great for color treated hair, helping to prevent color from fading. It’s great for all hair types, but particularly brassy curls.
Our Reyna conditioner bar is handcrafted with essential ingredients delivering moisture and strength to dried out, brittle strands. It’s made with cupuacu and argan butter to hydrate thirsty hair, along with baobab protein to keep hair strong and prevent breakage. This conditioner bar will maintain your blonde, gray or highlighted hair nourished, hydrated and bright.
Reyna bars were formulated for extended use. To see best toning results, use them regularly. However if your hair starts to look too purple (or blue), cut back and supplement with any of our other Vida Bars. Because of the pigments in the Reyna bars, fabrics they come in direct contact with may become stained.
The details
Vida Bars have an optimal pH balance for healthy hair, making them color safe. Each bar is the equivalent of 2 to 3 bottles of product. Our bars are handcrafted, which means each is unique and might vary slightly from pictures. All of our bars are gluten free and these Soothe bars are vegan too.
Shampoo 2.5oz Conditioner 2.8 oz



What We Believe In
- Ethical Sourcing
- Low Waste
- Cruelty Free
- Social Responsibility
- Made in the U.S.A
Love the Reyna Bars!
The hydrate set was the first shampoo and conditioner bar set I have ever used and loved them. When the Reyna set came out I had to give it a try. I love the way the shampoo lathers. It does take me a little longer to get the conditioner in my hair because there is no lather and I’m never sure if I covered my hair. By the time I finish my shower and rinse my hair you can definitely feel it has conditioner. The Reyna Bars leave my whites brighter. Now that I use these bars my hair is definitely healthier and curlier.
Best Shampoo Bar Set for Colored Hair
I've been following this brand on social media for a while. I am so glad I found these bars, they are truly life changing. I am big on reducing the plastic consumption in my home and hair care is at the top of the list. I have color treated hair so my hair is bleached and changes color quite often. I've been looking for a replacement for my purple shampoo and these bars are the holy grail. I tried other shampoo and conditioning bars which have left my hair a bit brassy and some left a film of residue. The Reyna Bars deliver in every catagory, usability, sustainability, and brass neutralizing ability. The shampoo bar lathers beautifully and leaves your scalp feeling clean. The conditioning bar is significantly larger and is by far my favorite. It leaves my hair feeling smooth and luscious. I am honestly amazing by this product. It performs better than Prevana and salon quality toning shampoos which are not sustainable at all. So if you have grey hair or bleached hair the Reyna Bars will be your new bestie, at least they are mine. Go get some, and happy shampooing. :)
It’s true love
I purchased these after a friend highly recommended them. I love shampoo bars but I had never used a conditioner bar before. I LOVE the scent of these as well as the way they make my hair feel. It’s cleansing but not overly cleansing and my scalp hasn’t been irritated at all. I also absolutely love the way these have toned my hair. This is the first time in my LONG history of getting highlights (as well as growing out my silvers now) that I haven’t had to go to the salon for a professional toning. The only reason I gave these 4 stars instead of 5 is because it did take me a couple of tries to get the hang of using them. That was all user error as the instructions that come with the bars are spot on.
Perfection for my picky hair!
I stopped dying my hair and my grey/white hair is now almost halfway down my head. The Reyna bars are great! They've softened the harshness of my greys and work wonderfully! I had struggled to find a natural, aloe-free purple shampoo without fragrance. Enter Reyna! I'm in love. Since the lower lengths of my hair is still brown, I mostly pair the Clarity conditioner with the Reyna shampoo and it's a great combo. I get a better lather with my Vida Bars shampoos than with liquid low-poos! The conditioner takes a little more practice to use well, but I've cracked that code too (the quick "how to" video posted on Facebook helped!). My wavy hair is getting healthier with every wash.
First-timer
This was my first time both purchasing and using a shampoo bar. I've been using it consistently for several weeks now and overall, I'd recommend it to anyone wanting to make the switch to a bar! My hair is naturally straight, fine and tends to get oily quickly. I love that this shampoo bar lathers well and tones down brassiness (although moreso on my natural grey vs the grown-out highlighted blonde). My scalp took a bit to adjust and was definitely oily at first but now I can actually go longer between washings. The conditioner is pretty light imo and I typically need to use a detangling spray afterwards. I'm not sure if I'm using it correctly or liberally enough but overall, I find I need additional moisture, especially on my ends. In general, this is a great set and I will definitely be purchasing again in the future!
Amazing!!
The Reyna bars are incredible. They tone down brassy brunette hair and have an unbelievable protein and moisture balance. The shampoo lathers so well and the conditioner has great slip. My hair has never felt and looked so great! And the smell is amazing. Lifetime customer here! Best curly girl shampoo and conditioner I have found.
Great for Blondes!
I consistently color my hair. I know that bleaching my hair can cause damage to my curls, but I also maintain my hair with deep conditioning more often than usual. With blonde hair, it can turn brassy overtime and I wasn't sure which purple shampoo to buy. I already use Vida bars and when I saw that a purple bar was out, I was all about it! I tried it and have added it to my routine hair maintenance and it helps my hair from getting brassy and my hair feels conditioned and healthy after! Super happy!