tone, brighten, fortify
Every Vida Bar is handmade with love, formulated with the purpose of giving life to your hair and our planet. Our Reyna toning bars help keep blonde, gray, silver and even caramel hues bright and eliminate brass with purple and blue tones in the shampoo and conditioner bars. Reyna, named as a tribute to our founder’s grandmother who was the first person she ever saw using toning shampoo, these bars will keep your light colored hair cool and vibrant.
Our Reyna shampoo bar restore damaged and dyed hair to a much healthier state with luxurious ingredients like baobab protein and cupuacu butter that provide moisture and shine. The blend of gentle surfactants help maintain your hair healthy and are great for color treated hair, helping to prevent color from fading. It’s great for all hair types, but particularly brassy curls.
Our Reyna conditioner bar is handcrafted with essential ingredients delivering moisture and strength to dried out, brittle strands. It’s made with cupuacu and argan butter to hydrate thirsty hair, along with baobab protein to keep hair strong and prevent breakage. This conditioner bar will maintain your blonde, gray or highlighted hair nourished, hydrated and bright.
Reyna bars were formulated for extended use. To see best toning results, use them regularly. However if your hair starts to look too purple (or blue), cut back and supplement with any of our other Vida Bars. Because of the pigments in the Reyna bars, fabrics they come in direct contact with may become stained.
Vida Bars have an optimal pH balance for healthy hair, making them color safe. Each bar is the equivalent of 2 to 3 bottles of product. Our bars are handcrafted, which means each is unique and might vary slightly from pictures. All of our bars are gluten free and these Soothe bars are vegan too.
Shampoo 2.5oz Conditioner 2.8 oz
What We Believe In
- Ethical Sourcing
- Low Waste
- Cruelty Free
- Social Responsibility
- Made in the U.S.A