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Hola I'm Ana,

Founder of Vida Bars.

I’m sure you noticed the curls. If you’re a curly haired person, that’s probably one of the first things people notice about you too. I spent my whole adult life fighting my hair. Probably because every advertisement on tv, magazines and even social media was focused on taming and smoothing frizzy uncontrollable hair.

I Learned to Love Myself

I never learned how to embrace my curls, the only thing I knew how to do was flat iron them. When my daughter started hating her beautiful curls too, I realized it was time to do something different. I searched endlessly for ways to repair all the damage and learn to care for it properly. That’s when I found the curly girl method and finally had some direction on what to do with our hair. It was a game changer.

ONCE I STARTED SEEING MY CURLS COME BACK TO LIFE, I WAS OBSESSED WITH FINDING THE NEXT BEST PRODUCT.

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During this time, I learned that over 550 million plastic bottles of shampoo are used and discarded every year, in the US alone. That’s just shampoo. Now add to that all the other products us curly girls use! That’s a ton of plastic waste that our planet doesn’t need. My solution to maintaining healthy curls couldn’t come at the expense of our environment.

THIS IS HOW VIDA BARS WAS BORN.

Our entire process — from sourcing to packaging — is environmentally friendly. No more plastic bottles to pollute our planet. No more clutter on your shower ledge.

JUST TWO BARS THAT PRODUCE NO WASTE.

Say Hello to Gorgeous Curls, and Adiós to Plastic.

Even though I’m not an environmentalist and had never owned a business, I knew this had to be done! Launching Vida Bars was challenging, the most unexpected trial was keeping up with demand. For the first six months I was working in my kitchen and we stayed continually sold out, and as more curly girls found out about Vida Bars, the demand grew. As a single mother, with a full time job, while going to school, during a global pandemic, becoming an entrepreneur was rough. It was only possible with the help of my loved ones.

WITH THE INCREDIBLE SUPPORT OF SO MANY CURLFRIENDS, WE’RE HERE TODAY.

Knowing our waves, curls and coils are all unique, it’s important that Vida Bars meets the needs of different texture types. That’s why our products are specifically for curly hair, ranging from lightweight to very moisturizing and nutrient rich to protein free formulas, made with all naturally derived ingredients.

Vida Bars Doesn’t Just Want to Impact Your Hair and Our Planet, We Strive to Make a Positive Social Impact as Well.

I created Vida Bars based on the values that govern my own life: living authentically through loving yourself, caring for our planet, and giving back to the community. These core beliefs are at the heart of what we do. We handcraft each bar honored to be part of your selfcare, we take pride in our entire process, from sourcing to packaging, being environmentally friendly. And we’re happy to give back to our community by donating a portion of our profits to an educational fund for survivors of domestic violence, a cause that’s very near to my heart.

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STAND WITH VIDA BARS AND EMBRACE YOUR UNIQUENESS AND YOUR AUTHENTICITY. STAND WITH US TO ALWAYS DO THE RIGHT THING — FOR YOURSELF, THE ENVIRONMENT, AND YOUR COMMUNITY.

I want to personally invite you to become a VidaBabe and live authentically with Vida Bars.

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Ideals That Guide Us

AUTHENTICITY

we strive to live authentically as a company and as individuals

QUALITY

we aim to provide you with excellence in every way possible

IMPACT

we’re mindful of how we affect everyone and everything we touch

DEDICATION

we’re committed to achieving all things through extra effort

Empower Your Curls and Be Part of Our Story

VidaBabes Are the First to Know About New Products and Exclusive Discounts!

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