Hola I'm Ana,
Founder of Vida Bars.

I’m sure you noticed the curls. If you’re a curly haired person, that’s probably one of the first things people notice about you too. I spent my whole adult life fighting my hair. Probably because every advertisement on tv, magazines and even social media was focused on taming and smoothing frizzy uncontrollable hair.

I Learned To Love Myself

I never learned how to embrace my curls, the only thing I knew how to do was flat iron them. When my daughter started hating her beautiful curls too, I realized it was time to do something different. I searched endlessly for ways to repair all the damage and learn to care for it properly. That’s when I found the curly girl method and finally had some direction on what to do with our hair. It was a game changer.

ONCE I STARTED SEEING MY CURLS COME BACK TO LIFE, I WAS OBSESSED WITH FINDING THE NEXT BEST PRODUCT.

Over 550 million

plastic bottles of shampoo are used and discarded every year, in the US alone. That’s just shampoo.

Now add to that all the other products us curly girls use! That’s a ton of plastic waste that our planet doesn’t need. My solution to maintaining healthy curls couldn’t come at the expense of our environment.

THIS IS HOW VIDA BARS WAS BORN.

1,000,000

plastic bottles prevented from manufacture yearly

50,000

gallons of water saved

100,000

lives changed through donations

We Impact Your Hair, Our Community & The Planet

Formulated without sulfates, silicones, parabens, artificial fragrances & phthalates.

WE LIVE AUTHENTICALLY

If you follow our instagram, you know!

WE STRIVE FOR IMPACT

We care for you, our community and the world. In fact, 5% of profits are donated to an educational fund for survivors of domestic violence

WE VALUE DEDICATION

From formula creation to packaging details, we put in the extra effort.

WITH THE INCREDIBLE SUPPORT OF SO MANY CURLFRIENDS, WE’RE HERE TODAY.

Knowing our waves, curls and coils are all unique, it’s important that Vida Bars meets the needs of different texture types. That’s why our products are specifically for curly hair, ranging from lightweight to very moisturizing and nutrient rich to protein free formulas, made with all naturally derived ingredients.