I'm 70 years old and have trouble with psoriasis on my scalp and drying hair. I've been using Soothe for about 3 months now and my psoriasis has cleared up and my hair is so soft! I love this shampoo!!!

Love this shampoo and conditioner for my waves. I have a very sensitive scalp and this works well for me. I am also prone to migraines and certain artificial scents trigger them so I was so happy to find these bars have a natural minty smell that doesn’t trigger them at all for me. I live in a very humid island climate but when I move soon to a place with 4 seasons I may need to try either balance or hydrate in the winter but for now Soothe is great for me and I can’t wait to eventually try others. Love the whole mission of this company and so happy to support it while also getting a great product.

This is possibly the best shampoo I've ever used. I'm fairly new to bar shampoos, and specifically wanted to find one for curly hair. Soothe has a lovely lather, rinses completely, and smells amazing. As a bonus, my scalp feels refreshed, and not at all dry.
This bar leaves my hair soft and my curls feel light and bouncy. Give it a try!

Wonderful smell, lathers so nicely and makes my scalp feel amazing! And being such a pretty pink color helps too :)

I'm so glad I came across Vida Bars. Their products are wonderful! I've definitely seen improvements in my hair; it's smoother after shampooing. It doesn't have a roughness to it that some shampoos can cause. I'm recommending Vida Bars to all my curly (and non-curly) friends!