Every Vida Bar is handmade with love, formulated with the purpose of giving life to your hair and our planet. Our Reyna toning bars help keep blonde, gray, silver and even caramel hues bright and eliminate brass with purple and blue tones in the shampoo and conditioner bars. Reyna, named as a tribute to our founder’s grandmother who was the first person she ever saw using toning shampoo, these bars will keep your light colored hair cool and vibrant.

Our Reyna shampoo bar restore damaged and dyed hair to a much healthier state with luxurious ingredients like baobab protein and cupuacu butter that provide moisture and shine. The blend of gentle surfactants help maintain your hair healthy and are great for color treated hair, helping to prevent color from fading. It’s great for all hair types, but particularly brassy curls.

Our Reyna conditioner bar is handcrafted with essential ingredients delivering moisture and strength to dried out, brittle strands. It’s made with cupuacu and argan butter to hydrate thirsty hair, along with baobab protein to keep hair strong and prevent breakage. This conditioner bar will maintain your blonde, gray or highlighted hair nourished, hydrated and bright.

Reyna bars were formulated for extended use. To see best toning results, use them regularly. However if your hair starts to look too purple (or blue), cut back and supplement with any of our other Vida Bars. Because of the pigments in the Reyna bars, fabrics they come in direct contact with may become stained.

TONING BARS ARE USUALLY DRYING, WILL REYNA BARS DRY OUT MY HAIR?

We’ve put a lot of care into formulating our Reyna bars to be moisturizing and conditioning. We know color processed hair, specially bleached, requires TLC. You’ll find that Reyna bars will help restore your hair’s health instead of drying it out.

CAN I USE REYNA BARS REGULARLY OR ARE THEY A ONE AND DONE?

Reyna bars were formulated for regular use. It’s likely you won’t see your tone change much in one wash, but with regular use your brassy locks will brighten up and cool down. For quicker results, you can leave the product in your hair for a few minutes before rinsing.

WILL REYNA BARS STAIN MY HAIR, BATHROOM, TOWELS, TILE AND TEETH?

Because of the pigments in Reyna, you will likely see stains on whatever they come in direct contact with. It’s not likely that your hair will turn purple or blue, but if it does just discontinue use and within a few washes it should be back to normal. Your towels won’t be stained if you rinse your hair well. Your teeth should have no stains. We know they smell and look delicious, but don’t eat your Vida Bars!